AM - Graphic Designer

JOB DESCRIPTION

Position Title

Graphic Designer

Job Code

Sector

Corporate

Business/Function

HR

Department/Sub Department

Digital Learning

Designation

Graphic Designer

Job Responsibility Level/Grade

LG

Location

New Delhi

Reports To

Manager - Learning Content

POSITION DETAILS

Role Summary/Purpose
Briefly describe the general purpose of the position or its significance from the organisation's point of view and how it contributes to the overall mission/objective of the organization

Aim of this role is to support the Digital Learning team. It requires a creative professional with strong visual design sensibilities and hands-on experience in developing engaging, learner-centric digital assets for corporate learning programs. The ideal candidate will have worked in a consulting or client-driven environment, demonstrating the ability to manage multiple stakeholders, adhere to brand guidelines, and deliver high-quality learning visuals within tight timelines.

Organizational Chart
Complete the organization chart using only the generic (e.g. VP) and descriptive (e.g. VP Finance) job titles

Chief Learning Officer

Manager – Learning Content

Graphic Designer

Key Accountabilities and Performance Indicators
List the responsibilities/duties associated with the job. For each responsibility/duty listed, give the factors on which an individual’s performance is judged

Responsibilities

Key Performance Indicators (KPIs)

• Learning Design & Visual Content Creation
  • Design visually compelling learning assets such as presentations, e-learning modules, videos, job aids, infographics, and digital collaterals aligned with instructional objectives.
  • Collaborate closely with Instructional Designers, Subject Matter Experts (SMEs), etc. to translate complex content into intuitive and engaging visual formats.
  • Develop and enhance digital learnings, layouts, templates, and visual themes for instructor-led, virtual, and self-paced learning programs.

• ≥ 85% on‑time delivery.

• E-learning & Multimedia Development
  • Create and edit interactive learning modules using tools such as Articulate Storyline, Articulate Rise (RISE), and Camtasia.
  • Design explainer videos, scenarios, motion graphics, and animations using Vyond, Synthesia, Adobe Creative Suite and other multimedia tools.
  • Enhance learner engagement by applying principles of visual storytelling and adult learning design.

• ≥ 85% of assets are developed using defined frameworks.
• ≥ 85% on‑time delivery.

• Brand & Quality Management
  • Ensure all learning materials adhere to corporate branding, accessibility standards, and visual design guidelines.
  • Maintain consistency across learning assets while customizing content for different programs and audiences.
  • Perform quality checks to ensure accuracy, visual clarity, and technical compatibility across platforms.

• ≥ 80% of curated media assets rated “useful” by the content team.

• Stakeholder & Project Collaboration
  • Work effectively in a consulting-style environment, managing multiple projects and priorities simultaneously.
  • Engage with stakeholders to gather requirements, incorporate feedback, and deliver design solutions within agreed timelines.
  • Support continuous improvement by recommending new design approaches, tools, and best practices for learning visuals.

• ≥ 85% adherence to program calendar launch milestones.

Interactions
Describe the job roles that you interact with inside or outside the company to enable you to meet your accountabilities

External
Roles you need to interact with outside the organization to enable success in your day-to-day work

• Vendors, Content Providers, Consultants, Platform Partners
• External consultants/agencies, Professional networks

Internal
Roles you need to interact with inside the organization to enable success in your day-to-day work

• BHRs
• Department SPOCs
• P&C and IT
• SMEs and sector L&D teams

Dimensions
List the significant numerical data which will reflect the scope and scale of activities concerning this job

Financial Dimensions
These should be quantifiable numerical amounts like annual budgets, project costs, annual revenue, purchase value etc.

• Support vendor administration (POs/GRNs/invoice tracking) and provide accurate budget inputs as required.

Other Dimensions
Indication of some of the significant volumes associated with the job like number in team/ staff handled etc.

• Coordinate end-to-end content logistics (intake → design → publish → retire)
• Track and report content and learning metrics at scale; ensure content library hygiene

Background, Skills and Qualifications
State the minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent

Educational Qualifications

• Bachelor’s or Master’s degree.
• Additional certification in Learning Technologies or Project Management is a plus.

Relevant Industry/Sector Experience

• 6–8 years of professional experience in graphic design, with significant exposure to training, learning, or instructional design projects.
• Proven experience working in a consulting, professional services, or client-facing environment.
• Strong portfolio showcasing learning-focused design work (e-learning modules, videos, presentations, infographics, etc.).
• Experience designing for global audiences with cultural and accessibility considerations.
• Basic understanding of SCORM/xAPI and LMS publishing standards.
• Ability to contribute to design standards and playbooks.

Technical Competencies

• Adobe Creative Cloud / Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro preferred).
• Articulate Storyline.
• Articulate Rise (RISE).
• Camtasia.
• Vyond.
• Synthesia.
• Strong working knowledge of PowerPoint for advanced presentation design.

Design & Learning Skills

• Strong understanding of visual design principles, typography, color theory, layout, and composition.
• Familiarity with adult learning principles, learning experience design (LxD), and digital learning best practices.
• Ability to simplify complex concepts into clear, engaging visuals.

Behavioral Competencies

• Creative thinking with strong attention to detail
• Excellent communication and stakeholder management skills
• Ability to work under tight deadlines and manage multiple projects
• High level of adaptability in fast-paced consulting environments
• Strong collaboration and feedback-handling mindset