AM - Branding, Marketing Comm & Advocacy

JOB PURPOSE

Brand custodian; ensure brand identity to be followed across mediums for uniform identity. Take care of branding and marketing activity executions for brand enhancement and business promotion.  Assist senior in her/his vertical for timely and appropriate implementation of projects. Mature understanding of branding and marketing communication is necessary for this role; hence the requirement for a managerial level

ORGANISATION CHART

KEY ACCOUNTABILITIES

Brand Building activities: 
    Execute brand building activities as per yearly calendar
    Study best practices across airports for new ideas

 
Organize Events, Project Launches, Roadshows: (External & Internal Events): 
    Formation of a event committee with representatives from various departments required for the event
    Coordinate with event agencies, sending note, discuss brief and meet along with event committee
    Brief agency, organize recce with the agency for better understanding
    Event planning with event committee and agency  as per the finalized brief/direction (pre event preparations)
    Coordinate with all other touch points from logistics point of view
    Execution of event as per approved brief
    Arrangements for media 
    Design and procurement of awards and memento

External Communication (ATL & BTL Activities): 
    Campaigns: 
•    Identification of appropriate mediums for advertisement and send proposals to HoD for discussion/decision
•    Design of the advertisement in consultation with concerned dept.
•    Publish Advertisement through media buying agency
    Brochures/Collaterals
•    Coordinated will the involved departments to compile the data and content 
•    Prepare content framework/structure
•    Brief design agency, get it completed from the agency 
•    Distribution of the same at various platforms for publicity/promotion
    Corporate Films
•    Execute the process of development of New films/update existing film
•    Update script including new facts & figures, pictures, visuals etc.
•    Shooting of facilities, interviews etc.
•    Production of new corporate/marketing/branding/event specific films
•    This include development of script and story board from the agency post recce and interview with concern business head
•    Shooting as per approved story board
•    Produce first cut for approval, include all suggestion and make the final cut for approval
•    Post approval copies of the same will be distributed and showcased at various platform as per marketing plan

Seminars, Exhibitions & Conferences: 
    Actively involve with the responsible teams on seminars, exhibitions & conferences
    Coordinate with the organiser, design agency and event agency to design branding, stall, panels etc. as per the approved brief
    Take approvals for developed concept, design layout and budget
    Execute approved concept on ground

Sponsorships:
    Scan and evaluate sponsorship proposals
    Post approval, coordinate with organiser on sponsorship deliverables incl. advertisement/brand visibility/speaking opportunity/delegate passes etc.
    Coordinate with creative agency on artwork for advertisement, branding etc. 
    Facilitate concern dept. in participation in the event

KEY ACCOUNTABILITIES - Additional Details

EXTERNAL INTERACTIONS

INTERNAL INTERACTIONS

FINANCIAL DIMENSIONS

OTHER DIMENSIONS

EDUCATION QUALIFICATIONS

RELEVANT EXPERIENCE

COMPETENCIES