Associate Manager-Design & Production

Associate Manager -Creative and Design is responsible for developing campaigns, visual identities for various teams/departments/ SBU’s across business locations. This position ensures timely development and production of creatives for various communication campaigns, initiatives and events.

Responsibilities

Key Performance Indicators (KPIs)

Creative Design and Campaign Development

• Develop creative concepts and designs for various campaigns and strategic initiatives.
• Ensure all designs adhere to brand guidelines and visual identity standards.
• Support the rollout of new and refreshed brands with cohesive design language.
• Design brochures, newsletters, and other marketing collaterals aligned to annual targets.

• Average TAT for creative design delivery
• % adherence to brand guidelines (based on review/feedback cycles)
• Cost savings achieved through in-house design execution vs outsourcing
• Number of designs prepared vs annual design target
• Number of brochures/newsletters developed per year

Event Design and Internal Function Support

• Design and deliver event collaterals for internal and external events across Group companies.
• Execute all design stages for event material from concept to final production.
• Present and support design requirements of internal teams (HR, ALD, Services) as per brief and timelines.
• Work closely with Corp Comm teams at business locations for site-specific branding requirements.
• Establish and advocate design guidelines, best practices, and brand standards.

• % of event collaterals delivered on time
• Number of internal function briefs successfully executed within deadlines

Advertisements and Sponsorships

• Manage timely release of corporate advertisements across print and digital media.
• Maximize sponsorship benefits for the organization through appropriate branding and visibility.

• % of advertisement releases executed within schedule
• Number of sponsorship benefits availed vs committed deliverables

Support to Group Entities and Family Office

• Interface with the family office, GMR Sports, and PFBI for specific creative requirements.
• Coordinate with vendors for timely and quality production of print and video materials.

• Number of design/production projects delivered for Family Office/GMR Sports/PFBI
• % of vendor jobs completed on time and within quality standards

Internal Communication and Emerging Business Initiatives

• Develop compelling creative and video content for internal communication campaigns.
• Interact with business units like ALD, GRAMAX, RAXA, GPMS for tailored communication collaterals.

• Number of internal campaigns supported through creative assets
• TAT for internal communication content delivery

• Working closely with advertising agencies & production houses – Photo & Video
• Publishers & printers, event managers etc.
• Courier & other Service Providers for dispatch and receipt of material

• Working closely with agencies, production houses, publishers & printers, event managers etc.
• Interaction with vendors working on branding projects being executed by various other departments like Finishes/ CPD / Ops

• Interaction with content management team for communication updates for the group
• Interact with various departments which are key consumers of Corporate Communication services – QSD/HR/FMS/Family Office/ Pax Exp / CC team members at various locations etc

• Provide in-house creative/design support for marketing/ internal communication collaterals for all group companies with special emphasis on new & emerging businesses
• No. of production assignments handled per annum including printed stationery and other marketing collaterals for various group companies
• Ensure design, production and on ground support to various businesses as per requirement

• Bachelor / Master’s Degree
• Proficiency and Experience of working on Design Software (Ai, Photoshop, Corel Draw, In-design, Video editing knowledge will be an added advantage).
• Diploma holder in Multimedia, 2D,3D will be added advantage

• Proven work experience of 5-8 plus years in web / digital / print/ graphic designing
• Advertising / Creative agencies /Production
• Large conglomerates with in-house design and editing capability