Associate General Manager – Brand

Date: 17 Sep 2024

Location:

Delhi, IN

Company: GMR Airports Limited (GIL)

JOB PURPOSE

Provide Branding & Production support across the group to ensure effective and qualitative Branding.

• Finalize Brand Strategy for GMR AERO and subsidiaries keeping in mind organization growth and diversification

• Design & execute (directly or through asset teams) the brand identity, visual representation and essence for GMR AERO, Respective Assets and Subsidiaries in line with the Brand Manual.

• Collaborate with businesses to develop ideas, briefs and translate the same into visuals, communication initiatives and campaigns.

• Work with extended stakeholders – agencies, freelancers, production houses to address business requirements in alignment with Brand strategy

ORGANISATION CHART

AGM- Brand will be reporting to Head - Branding, Production & Events

KEY ACCOUNTABILITIES

Accountabilities	Key Performance Indicators
Brand Custodian who will develop a comprehensive strategy for Brand promotion and development.	Understanding and integration of Business/ Asset requirement in the unified Brand Strategy Complete management of all branding and marketing initiatives assigned to the branding vertical Ensure Alignment of communication and marketing activities with the brand strategy
Develop and implement an efficient rollout plan for GMR AERO and subsidiaries across various business locations and assets	Coverage of all touch points including digital assets Ensure that various individual elements of the Project deliverables are seamlessly threaded together, to ensure timely and quality output. Work with design team for adaptation and application of logos on various surfaces
Actively work with businesses to develop promotional ideas, communication campaigns etc	Develop compelling briefs for internal design functions, external agencies aligned to desired objective and output Development strategies for strengthening brand presence/ visibility and projection for assets/businesses Track deliverables vis-a vis mutually agreed plan Periodic meetings with vertical heads to ensure engagement and relationship building
Develop and manage vendors, agencies, production houses, freelancers, MR firms	Identify new vendors, partners and agencies Act as a bridge between business and partner agencies Finalisation and management of contracts – Scope, Costs, Timelines
Establish and Implement design guidelines, best practices and standards	Develop and implement a plan for achievement of this goal. Update guidelines with evolving branding and communication landscape

KEY ACCOUNTABILITIES - Additional Details

EXTERNAL INTERACTIONS

Working closely with agencies, production houses, publishers & printers, event managers etc.
Interaction with vendors working on branding projects being executed by various other departments like Finishes/ CPD / Ops

INTERNAL INTERACTIONS

Interaction with Senior Leadership Team and their offices.
Interact with various interfacing departments like Marketing & Pax Exp, ALD, Cargo, Commercial Teams.

FINANCIAL DIMENSIONS

OTHER DIMENSIONS

Will work with multiple businesses, teams and numerous internal & external stakeholders across India and International Airports to ensure projection and visibility of GMR AERO Brand

EDUCATION QUALIFICATIONS

Graduate /MBA Marketing (preferred)

RELEVANT EXPERIENCE

8 to 10 yrs of relevant experience . Excellent Oral and Written Communication Skills, Ability to understand the business perspective and sell the creative/communication/marketing idea to the internal teams.
Be an ‘Idea merchant’ both with internal business teams & Execution partners/teams.
Adequate knowledge of brand management, advertising and communication
Understanding of digital marketing methods such as SEO/SEM, social media marketing etc.
Adequate exposure to qualitative and quantitative market research as well as business intelligence and analytics tools.
Working knowledge of design software, video editing suites, AI design and enhancement tools will be an added advantage

COMPETENCIES

Networking
Personal Effectiveness
Teamwork & Interpersonal influence
Stakeholder Focus
Entrepreneurship
Capability Building
Social Awareness
Planning & Decision Making
Execution & Results
Strategic Orientation
Problem Solving & Analytical Thinking