Manager - Event Management & Advertisement

JOB PURPOSE

Responsible for delivering various online marketing activities across channels including:

Social Media,

Aerocity Magazine and

Other relevant communication platforms

to strengthen GMR Aerocity Brand Perception.

Leverage online channels by clear understanding of how to leverage consumer behavioral, lifestyle, transactional and demographic data  in order to deliver relevant marketing programs through multiple communication channels with a vision of establishing Delhi Aerocity brand in Target Audience mindshare.

ORGANISATION CHART

This position reports to GM Marketing

KEY ACCOUNTABILITIES

• Social Media Marketing Activities

• Work with Social Media Agency and internal stakeholders to create and run effective SM campaigns for Delhi Aerocity, combined and for each asset class on its own – Hotels, F&B, Retail, Offices and Future projects through multiple channels:
  • Social Media posts - LinkedIn, FB, Insta etc.
  • Digital Marketing - E-Mailers, Newsletters, Adverts
  • Chatbot communication
  • Create campaigns that grab the attention of targeted audience

EXTERNAL INTERACTIONS

• Developers  : Chief of Sales and Marketing in hospitality sales,  Operations Head, Brand Head, Store Head
• Media management-Social & Print Media
• Stakeholder interaction like police authority, Traffic 
   

INTERNAL INTERACTIONS

• Marketing , BD  - Aero Commercial, Marketing, BD – Non Non Aero Commercial, Corporate Communication
• Legal
• P&E (Project & Engineering) , 
• I.T
• Security
   

FINANCIAL DIMENSIONS

Cost Saving of INR_________

OTHER DIMENSIONS

No. of Agencies Managed – 4

EDUCATION QUALIFICATIONS

• MBA in Marketing.
•  Excellent communication and presentation skills to interact with the external and internal stakeholders.
• Extremely good interpersonal skills.
• Excellent communication skills (Both spoken and written)
• Strategic thinking, market research, and a deep understanding of the target audience

RELEVANT EXPERIENCE

• Minimum 5-6 years of experience in Direct experience in Digital marketing having handled Key Accounts.

COMPETENCIES