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Manager - Sponsorship Sales

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Date: 14 Oct 2026

Location: Delhi, IN

Company: GMR Group

JOB PURPOSE

  • To Generate Revenue & shoulder the sales responsibilities of marketing function
  • To sell sponsorships for the properties like Dubai Capitals/Seattle Orcas/India Capitals/UP Yoddhas/Telugu Yoddhas and any other franchise owned by GMR Sports
  • Generate a vision to maximize revenue from existing business/resources
  • Planning & strategizing the marketing & sales channels
  • Should support Business head/ CEO on revenue projections

ORGANISATION CHART

Manager – Sponsorship Sales Report to Chief Marketing Officer-GMR Sports 

KEY ACCOUNTABILITIES

Accountabilities

Key Performance Indicators
  • Sponsorship Sales
  • Drive sponsorship sales initiatives as the main Key Performance Indicator (KPI), demonstrating expertise in identifying, cultivating, and closing sponsorship opportunities.
  • Act as the primary point of contact for potential sponsors within the sports industry, showcasing professionalism and expertise.

 
  • Sponsorship revenue generated

 
  • Client Engagement and Prospecting
  • Conduct proactive outreach and engage with potential sponsors to identify opportunities for partnership.
  • Deliver compelling presentations and proposals to potential sponsors, effectively articulating the value proposition of sponsorship opportunities.
  • Lead converted Vs Lead Generated

 
  • Negotiation and Deal Closure
  • Lead negotiations with potential sponsors, demonstrating confidence and adaptability to secure favorable sponsorship agreements.
  • Facilitate the contract negotiation process, ensuring clarity and alignment on terms and conditions.
  • # of negotiations undertaken
  • # of deals closed
  • Performance Monitoring and Client Satisfaction
  • Monitor the performance of sponsorship agreements and actively address any concerns or issues raised by sponsors.
  • Proactively seek feedback from sponsors to ensure satisfaction and identify opportunities for improvement.
  • Deals renewal rate
  • Clients Satisfaction Index
  • Industry Representation and Networking
  • Serve as a brand ambassador for the organization at industry events, conferences, and networking functions.
  • Leverage networking opportunities to expand the organization's reach and identify potential sponsorship leads
  • # of events attended
  • Conversion rate

 

KEY ACCOUNTABILITIES - Additional Details

EXTERNAL INTERACTIONS

Potential Sponsors, Industry Professionals, Social Media Partners, Event Management partners, Legal Representatives, Market Research Firms, Sales Channels & Creative Partners.

INTERNAL INTERACTIONS

CEO/ HODs

Vertical heads

Internal team including Corporate Communication Team

FINANCIAL DIMENSIONS

Assist in achieving the commercial revenue targets as per the AOP

OTHER DIMENSIONS

Assist in enhancing the brand and sponsors' database

EDUCATION QUALIFICATIONS

MBA from a reputed institute

Graduation from a premier reputed institute

The candidate should possess excellent communication skills – both verbal and written. He should have a certification course on Social media and sports fan management.

Candidate should possess a sharp problem-solving aptitude

Candidate should have strong interpersonal skills to effectively lead Cross-Functional / multi-disciplinary teams

Additional certifications or coursework in social media, global marketing, fan management, or market research methodologies

RELEVANT EXPERIENCE

  • 8 + years of professional experience
  • Previous experience in sponsorship sales
  • The individual must possess a results-driven approach and have the capability to formulate sales and business development strategies
  • Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines simultaneously.
  • Excellent communication and interpersonal skills, with the ability to interact professionally with leagues and internal teams.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and expertise in CRM and sales tool.
  • Flexibility to work evenings, weekends, and travel as needed for sponsor events and activations.
  • Passion for sports and a genuine interest in promoting the team's brand and mission through strategic partnerships.

COMPETENCIES

  • Personal Effectiveness
  • Social Awareness
  • Entrepreneurship
  • Problem Solving & Analytical Thinking
  • Planning & Decision Making
  • Capability Building
  • Strategic Orientation
  • Stakeholder Focus
  • Networking
  • Execution & Results
  • Teamwork & Interpersonal influence
  • Event Management (Proficient)
  • Fan Engagement and Community Building (Proficient)
  • Content Creation (Proficient)
  • Brand Management (Practitioner)
  • Public Relations Management (Practitioner)
  • Digital Marketing and Social Media Management (Proficient)
  • Vendor Management (Practitioner)